Become a Sponsor
Sponsorship of Peterborough-Nogojiwanong Pride Week goes beyond simply advertising your organization. It clearly demonstrates to Peterborough’s 2SLGBTQ+ communities and allies that you support them, share their concerns, and understand their struggles. Sponsorship provides critical support for this annual community event that has real benefits to the wellness of participants and observers.
Peterborough-Nogojiwanong Pride has adopted an Ethical Sponsorship Policy. This policy outlines the ethical framework that Peterborough-Nogojiwanong Pride (PTBO-NOGO Pride) uses when evaluating and accepting sponsorships. Please review the policy HERE.
For 2025, the following sponsorship packages are available:
AMAZING!
Non-profit Organisation: $500 to $1000 or equivalent contribution
For-profit Business: $750 to $1500 or equivalent contribution
- Your logo/advertisement in the Pride Guide (1/2 page, approx. 5” x 4” size),
- Name on event signage, logo/advert featured prominently on our homepage with link to yours.
- Signage and right to use “Amazing! Sponsor of Peterborough-Nogojiwanong Pride 2025”
STUNNING!
Non-profit Organisation: $1000+ or equivalent contribution
For-profit Business: $1500+ or equivalent contribution
- Your logo/advertisement in the Pride Guide (1 page space, approx. 5” x 8” size),
- Name on event signage, logo/advert featured prominently on our homepage with link to yours.
- Signage and right to use “Stunning! Sponsor of Peterborough-Nogojiwanong Pride 2025”
- Booth space at Pride in the Park (non-vendor)
SPECTACULAR!
Non-profit Organisation: $3000+ or equivalent contribution
For-profit Business: $5000+ or equivalent contribution
- Your logo/advertisement in the Pride Guide (Full Premium location page, approx. 5” x 8” size),
- Name on event signage, logo/advert featured prominently on our homepage with link to yours.
- Signage and right to use “Spectacular! Sponsor of Peterborough-Nogojiwanong Pride 2025”
- Priority booth space at Pride in the Park (non-vendor)
We are happy to discuss these and more customized options such as event specific sponsorship, and in-kind arrangements. Please indicate your interest in sponsorship by emailing contact information and your ideas to participate@peterboroughpride.ca.
Please Note: Peterborough-Nogojiwanong Pride reserves the right to refuse sponsorship offers that are not in keeping with our mission and values.
Ethical Sponsorship Policy
Purpose
This policy outlines the ethical framework that Peterborough-Nogojiwanong Pride (PTBO-NOGO Pride) uses when evaluating and accepting sponsorships.
PTBO-NOGO Pride is a program of the Rainbow Service Organization. PTBO-NOGO Pride is committed to equality and anti-oppression principles, including ensuring that all partnerships and sponsorships align with Our Mission and Our Values, outlined below.
Additionally, as part of PTBO-NOGO Pride’s commitment to anti-oppression and inclusivity, we will work to address and denounce oppression in all of its forms, including but not limited to sexism, ableism, classism, racism, genocide, and warmongering.
Our Mission
PTBO-NOGO Pride exists to support and celebrate all 2SLGBTQIA+ people, honour and give thanks to those who have come before us, and to contribute to the resilient spirit and courage of the present struggle for the human rights of all.
We promote a justice-seeking future through education and advocacy so that all may participate fully in the life and work of Nogojiwanong, the City of Peterborough, the surrounding area, and around the world, with safety, dignity, and respect.
Our Values
Values we believe in:
- Treating all individuals with respect and dignity;
- Being volunteer-driven and recognizing the value and the contribution of all;
- Transparency and accountability for our actions, including those with whom we have chosen to partner or accept funding from;
- A commitment to anti-oppression principles and practices;
- Promoting diversity, inclusivity, and accessibility for all; and
- Celebrating and uplifting the 2SLGBTQIA+ community!
Evaluation Criteria
All sponsorship opportunities will be assessed before acceptance of funds or partnership. The following criteria, in no particular order, will be used to review each sponsorship or partnership:
- Alignment with Our Mission and Our Values:
- Does the potential sponsor celebrate and support 2SLGBTQIA+ rights within their organization and the community?
- Has this sponsor participated in harm towards the community and not taken meaningful steps to improve and make amends?
- Ethical Business Practices
- Does this potential sponsor have a history of ethical labour practices, accountability, and environmental sustainability?
- Has this sponsor participated in union-busting, discrimination, or environmental harm without meaningful change occurring?
- Community Impact
- Would accepting this sponsorship cause harm to members of our community or their loved ones?
- Sponsorships will not be accepted from organizations that actively and knowingly participate directly or indirectly (via profiting from or supporting) in the following:
- Funding Genocide
- Arms Manufacturing
- Destruction of the Environment
- Human Rights Violations
Right to Refuse or Revoke Sponsorship
PTBO-NOGO Pride reserves the right to refuse sponsorship offers or cancel existing sponsorships and/or partnerships, where we feel the relationship, or the actions of the sponsor, are not in keeping with our mission, our values, and/or any other elements of this policy.
Transparency and Review
All sponsorships and partnerships are subject to review by the Central Pride committee. This policy will be reviewed every year by the committee. Any changes or updates to the policy will be made publicly available within a month of completing and adopting the new policy.
A full list of sponsors will be maintained on our website and will be updated as needed. We will communicate our commitment to this policy to the organization’s stakeholders.
Sponsors will not have any input into operational matters or decisions relating to any project they have sponsored.
Campaigns and Support for Causes
PTBO-NOGO Pride may choose to align ourselves with and/or commit to specific campaigns, solidarity movements, or efforts, locally or internationally, that reflect our mission and values.
Our critique of any government that has oppressive policies, or potential sponsors who support the actions of such a government, does not equate to a lack of support for the people who may be subject to that government.
Current movements/campaigns/boycotts that PTBO-NOGO Pride has officially signed/supports at this time include:
- Boycott, Divestment, and Sanctions Campaign to End the Genocide in Gaza:
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- In partnership with the Palestine Solidarity Pride Campaign and in keeping with the guidelines put forth by the Boycott Divestment and Sanctions (BDS) National Committee, we have elected to sign and adhere to the Palestine Solidarity Pledge (“PSP”). Refer to the Pledge Explainer section of the PSP Pledge document HERE for additional information and clarification.
Community Feedback
We are accountable to Nogojiwanong, the City of Peterborough, and the surrounding area. We welcome any feedback about this sponsorship policy or any sponsorships or partnerships that we have accepted.
Feedback or questions can be submitted via email: participate@peterboroughpride.ca
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